Last updated: [8th November, 2025]
1. Who we are
GreyLight (“we”, “our”, “us”) is an AI consultancy based in the UK. We design and build bespoke AI systems and automation solutions for businesses.
You can contact us at:
Email: joe@greylightai.co.uk or jake@greylightai.co.uk
Website: www.greylightai.co.uk
2. What data we collect
We collect and process the following types of personal information:
Contact details: name, email address, business name, website, and message (via our contact form).
Usage data: information about how you use our website, such as pages visited and time spent (via Google Analytics).
Technical data: IP address, browser type, and device information.
Optional marketing data: if you subscribe to updates or newsletters (not yet active but may be added in future).
3. How we collect data
- We collect information in the following ways:
- When you complete our contact form.
- Through cookies and analytics tools such as Google Tag Manager and Google Analytics.
- Through integrations such as HubSpot, where we manage communications and client interactions.
4. Why we collect your data
We use your personal information to:
- Respond to enquiries and provide our services.
- Improve and analyse website performance.
- Manage client relationships via HubSpot.
- Send newsletters or updates you’ve opted into.
5. Lawful basis for processing
We process your personal data under the following lawful bases:
Consent – when you submit your information via our contact form.
Legitimate interest – for website analytics and site improvements.
Contract – when necessary to provide a service you’ve requested.
6. Sharing your data
We only share your data with trusted third parties who help us operate our business:
- Google (Analytics & Tag Manager) for tracking and analytics.
- HubSpot for CRM and communication management.
These providers may process data outside the UK or EEA, but are covered by appropriate safeguards such as Standard Contractual Clauses.
We never sell or rent your data.
7. How long we keep your data
We retain personal information only for as long as necessary to fulfil the purpose it was collected for, including any legal, accounting, or reporting requirements.
8. Your rights
Under UK data protection law, you have the right to:
- Access, correct, or delete your personal data.
- Withdraw consent at any time.
- Object to or restrict processing.
- Request data portability.
- To exercise these rights, contact joe@greylightai.co.uk.
9. Security
We use appropriate technical and organisational measures to protect your information from unauthorised access, use, or disclosure.
10. Links to other websites
Our website may contain links to other websites. We are not responsible for the content or privacy practices of external sites.
11. Updates to this policy
We may update this Privacy Policy from time to time. The latest version will always be available on our website.